THE STORY BEHIND LUVVAŇE.
A thought that stayed for years, eventually became a brand.
My name is Mofijul Haque Tushar, from Brahmanbaria, Bangladesh. I graduated from United International University (UIU).
Long before LUVVANÉ existed, there was simply a boy who was deeply obsessed with fashion.
Since childhood, I have always noticed what people wear—how they style themselves, what makes one outfit feel different from another, and how clothing can quietly express someone's personality. I loved seeing uniqueness in the way people dressed. And somewhere in the back of my mind, I would often think,
“What if I could create something of my own someday?”
But life doesn't always move according to the things we dream about.
Like many people, I had to spend a considerable part of my life dealing with the realities of earning, family, responsibilities, and simply figuring life out. The dream of creating something in fashion stayed somewhere inside me, but life often became louder than that dream.
Still, I never completely stopped learning.
LEARNING FASHION FROM THE OTHER SIDE
My obsession with clothing eventually led me to work as a salesman at Aarong, Klubhaus, and Yellow.
At first, it was simply a job. But gradually, it became something much more valuable.
I started observing people.
What are they looking for?
Why do they choose one piece over another?
What colours attract them?
What kind of designs do they prefer?
What makes someone feel confident enough to buy something?
I tried to understand people—not just as customers, but as individuals with different tastes, expectations and reasons behind what they wear.
Those experiences taught me things that no textbook could.
THEN I STARTED ASKING: WHY NOT ME?
I also spent a lot of time observing the online clothing business.
I saw products being presented casually, sometimes without much care in how they were handled or presented, yet people were still buying them in huge numbers.
At the same time, working around physical retail stores made me notice something else. Sometimes products were kept in environments that were far from what I believed clothing deserved—dust, dirt, poor presentation, and little attention to the details customers actually experience.
And that made me think:
If people are willing to pay for clothing, shouldn't the product be treated with the same respect before it reaches them?
That's when the thought became clearer.
Why not build my own clothing brand?
Not necessarily the biggest one.
Not necessarily the one with the most products.
But one where I could control the details.
THE IDEA BEHIND LUVVAŇE
I decided that if I ever built my own brand, I would do things differently.
I would rather bring fewer pieces with better attention to quality than fill a collection simply for the sake of having more products.
I wanted every piece to be checked carefully.
Loose threads? Check it.
Small imperfections? Check it again.
Packaging? Keep it clean.
Presentation? Give it the attention it deserves.
I wanted the experience of receiving a LUVVAŇE piece to feel intentional—from the moment it is prepared to the moment it reaches someone's hands.
Because to me, clothing isn't just a product.
It's something someone chooses to wear, live in, and be seen in.
BUILDING IT WITH MY OWN HANDS
LUVVAŇE has also been a journey of learning things I never professionally studied.
I spend hours scrolling through Pinterest, studying references, silhouettes, colours, styling and visual ideas. I experiment with designs myself and try to turn the ideas in my head into something tangible.
I've always loved art too, so designing and creating became another way for me to express the things I imagine.
Marketing was another completely new world.
I learned it mostly by myself—watching YouTube, experimenting, making mistakes, trying again, and slowly understanding what works and what doesn't.
Even this website you're looking at was built by me.
It may not be a professionally designed website built by a large team.
But it is my work, my learning, and my attempt to make LUVVAŇE reachable to people beyond a physical store.
And honestly, that's something I'm proud of.
SIX MONTHS. 900+ PIECES.
The journey hasn't been perfect.
There have been mistakes, uncertainty, sleepless nights, and plenty of moments where I questioned whether I was doing the right thing.
But within roughly six months, we reached 900+ pieces sold.
For a brand that started from an idea I carried quietly for years, that number means much more to me than a number.
It gave me confidence.
Confidence that maybe the idea wasn't so unrealistic after all.
Confidence that people can recognize care when they experience it.
And most importantly, confidence to keep going.
THIS IS ONLY THE BEGINNING
LUVVAŇE is still growing.
There is still so much to learn, improve, create and experience.
My goal isn't simply to sell more clothes.
I want to keep improving the quality, design, presentation and service—and create pieces that people genuinely enjoy wearing.
I don't know exactly how far this journey will take me.
But I know how it started.
It started with a childhood obsession with fashion.
A thought that refused to disappear.
A lot of struggle.
A lot of learning.
And eventually, the courage to say—
“Why not build it myself?”
Welcome to LUVVAŇE .
Refined instinct. Quiet confidence.